Stories by Mark Thabit

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What Medical Marijuana Teaches Us About Disruption (Healthcare PR) Mon., Oct. 5, 2015 California blazed a trail when it legalized medical marijuana in 1996. Today, nearly half the country — 23 states and Washington, D.C. — permit medical marijuana use, and 11 of those have passed their legislation since 2010.  However, controversy around the issue remains thick.

•	What a Client's IPO Means to the PR Team (Financial PR & Investor Relations) Wed., Sep. 16, 2015 How a PR team perceives a client's brand may differ from how investors and consumers classify it. This is a major pitfall for communicators.

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Banking and Corporate Social Responsibility (CSR - Corp. Social Responsibility) Wed., Aug. 5, 2015 Some financial institutions, banks in particular, have turned to corporate social responsibility to give back, develop credibility, and regain consumer trust and confidence that waned in the wake of the U.S. financial downturn.

•	Media Intelligence is Key for Travel and Tourism PR (Travel PR) Mon., Jul. 6, 2015 Travelers rely more on technology now than ever, and as we move deeper into the 21st century, that reliance will only grow, affecting how we search for value, convenience, discovery, and experience.

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The Time for PR Agencies to Evolve on Content is Now (Content) Wed., Jun. 3, 2015 Though many businesses will continue to rely on outside support for content creation, the ability to combine earned and paid media will become a key differentiator among agencies. The time for PR agencies to evolve is now.

•	Tailoring Content for Today's Custom-Fit Audiences (Social Media) Fri., Apr. 10, 2015 For success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity.

•	How Should Restaurants Approach Online Reviews? (Food & Beverage PR) Thu., Mar. 19, 2015 Unflattering online reviews can be a nuisance for restaurants. However, learning how to address customer comments via social media can often turn a negative into a net positive.

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B2Bs Can Take Communications Cues From Nonprofits (Corporate Communications) Fri., Feb. 6, 2015 Just as for-profits angle for market share, nonprofits battle to get a piece of a finite amount of philanthropy available. Whether the currency is donations or sales, taking an objective look across the aisle at our nonprofit counterparts can help all businesses increase their bottom line.